If a man makes whiskey his drink of choice, you know he’s got his head on straight. Kindness, compassion and sensitivity are far more aspirational qualities. He unapologetically stands out. Whisky has only been around for 500 years. We drink whisky and bitter because that’s what we were taught.” I can relate. He likes his lovemaking like he loves his whiskey, with a little burn. A guy who ponders over a neat filled with the golden liquid of the gods not only makes a great lover, but also a great partner. Girls like a man with whiskey in hand, so men who drink= whiskey have better sex appeal. He’ll never go out of style. You can build up a tolerance to alcohol and if times are bad, it’s easy to let that tolerance ride up to a bottle a night and beyond, into actual true alcoholism. On the other hand, a tequila man is just too much of everything. While the majority of respondents were likely whisky drinkers already (the poll was included within a satirical article entitled: A guide to drinking whisky if you’re a weak female), whisky can still be an intimidating arena for the uninitiated, regardless of gender. If a man consumes five or more drinks in one sitting or about 2 hours, it qualifies as binge drinking. He will take the time to explore your body the way he explores his neat: with slow, deliberate purpose. This shows that he isn’t going to allow your sex life to be vanilla or tragically tame. Grace Jones, one of Britain's oldest women, attributes her ripe age of 110 to drinking whisky every night for the last 60 years. Nicola Riske, brand ambassador for Macallan, hosts whisky tastings all over the world, and insists she’s never noticed a gender disparity among those feeling overwhelmed by whisky as a newcomer. Here are 16 reasons why the man who drinks whiskey is the best lover: 1. He’s comfortable with himself, which makes him confident in the sack. What are the forms of alcohol abuse? “I always thought it was sexy when [my husband] ordered scotch and I’d take little sips of his drink,” she said. Oh, enough innuendo, he won’t get it in your hair, and that’s a beautiful thing. Why? Yet, despite women’s significant role in the creation of whisky, the perception lingers among the general public that whisky is a ‘man’s drink’, and intimidating to women in particular. ‘That’s super-important – the woman as the consumer as opposed to the onlooker. Gender has nothing to do with it.’. “With the drinks they select, men are usually trying to convey maturity, strength and wealth. For More Of Her Ridiculously Outrageous Thoughts And Opinions, Follow Gigi On Facebook, Twitter And Instagram. When you buy through the links on our site we may earn a commission. Booze is, slowly but surely, becoming a gender-neutral environment. He’ll be down to do it anywhere, anytime, and that is exhilarating. Laing is just one of a growing number of women working in the creation of whisky in Scotland, who today account for a sizeable chunk of the industry’s total workforce, in roles from distillers and blenders through to marketers and brand ambassadors. We all know that when it comes to both lovers and whiskey, it's always the stronger, the better. With him, sex is always a soulful, sensual experience. The Don Draper type, with their slick hair and even slicker patter. So if it’s not nature, it must be nurture. Every misanthropic film noir PI has a bottle on his desk for 24-hour access. My dad and I still have a glass together at the end of an evening; a father-son ritual. He can't stand with the group and order rounds of Bud Light. I’ve always said I like my men like I like my whiskey: strong and tan. “Why would any business person want to restrict their potential customer base?”. Arguably the only Scotch whisky campaigns to successfully portray an inclusive face of the modern whisky drinker are those from Haig Club (which features an equal mix of men and women) and Glenfiddich’s Bourbon Barrel Reserve, a US-only expression launched in 2016 that reimagined the single malt whisky drinker through a series of short films. ShortList is now ad free and supported by you, the users. The Scotch Whisky Association (SWA), the trade body representing the industry in government and export, is run by a woman. He is the kind of man who is all or nothing. You know you’re going to tear him apart. That kind of unabashed, free-spirited nature is a definable trait unique to that of the whiskey man. In post-revolution America, increased tax on whisky led to mobs attacking excisemen. He’s bold, adventurous and sexy as hell. I find there’s a curiosity there, and more than anything it’s just they may have felt shy or intimidated by whisky as a whole, both men and women, if they are not familiar with it. He’s not going to pussyfoot around when it comes to the boudoir. Despite the ‘misstep’ over Jane Walker, Johnnie Walker’s VP Stephanie Jacoby is all too aware of the influence large whisky producers have in swaying consumer opinion. It’s easy to carry and lasts for a long time, unlike beer, cider or wine. Whisky needed to keep up, to become aspirational: the drink of sophisticated, stylish, emotionally controlled men. A Whiskey Drinker man is more interesting and intelligent. He knows himself. During the mid-1900s it was decided that women were in fact worth advertising to, initially as gift-givers, then as consumers themselves, but by that point the standard had been set. If you happen to find your spirit is willing but your flesh is weak after drinking, don’t let it get you down. Kelly Carpenter, founder of the Scotch Malt Whisky Society’s Canada branch, believes the issue is not unique to whisky, or women. All rights reserved. (Much the same message, when you boil it down, as was being touted beforehand: gruff gun-slingers replaced by smooth-talking execs, but very much still hard, straight-up men drinking hard, straight-up liquor.) Best beer subscription boxes 2020: which service is best? When the late-20th century came around, spirit manufacturers decided that whisky’s image needed a makeover. The whiskey drinker is the most interesting, swarthy character amongst any group of steely gentlemen. Whiskey is the perfect balance of straight edge and crazy. What is certain is that the drink is the descendent of the ‘Whiskey Cocktail’, which was created by Jerry Thomas, the man viewed today as the forebear of modern bartending. Women, it seems, are not so intimidated by whisky after all. Unlike the other boys in the room, he is a man. In many societies, the men didn’t want women to [experience] that. The best craft beers 2020: 11 brilliant brews to try, 11 best coffee subscriptions: get coffee direct to your door. This is why most men have a problem drinking out of straws or a martini glass – it’s all about conveying our perceived norms of masculinity.”. He’s solid both physically and emotionally. He’s like the gun-slinging cowboys from those old westerns that sparked your sexual awakening at age 12. What on earth do you know about whisky?”, ‘That’s where it’s quite nice to gently say: “Well, what would you like me to tell you and I’ll try and answer your questions.” Generally they acknowledge they shouldn’t have said that and they are pleasantly surprised I know as much as I do.’. He’s captivating, worldly and mysterious. “Although the context and spirit might change slightly, from whisky to mezcal and rum, what is perceived as a masculine drink won’t, as it stems from tradition,” says Soden. Pure Scot’s ‘puerile’ Instagram posts look depressingly familiar, says Richard Woodard. ‘Anyone who wants to learn about whisky, that wants to taste, it’s a matter that sometimes they don’t know where to begin and they are intimidated by that. He’s loud, over-the-top and very intense. Unlike alcoholism, which involves sustained heavy drinking on a long-term basis, binge drinking can be an isolated or occasional occurrence. Cowboys are so butch they get to pour their own at the bar. He doesn’t rush, he makes sure things are done right. “Any brand owners who still perpetuate the peculiar notion that alcoholic drinks have a gender are purposely alienating 50 per cent of the market,” says Peyton. But whisky wins. It is the alpha drink for alpha males. He also never misses his mark. Night after night, I did it. Whisky was pushed to men in two ways: this is the kind of man who drinks whisky and you want to be like him, and women find whisky-drinkers attractive.