As the world contemplates Earth Day 2019, and many in the industry prepare to ask #WhoMadeMyClothes in remembrance of the 1,138 garment workers who were killed when the Rana Plaza factory collapsed on 24 April 2013, this is a week in which to reflect on how the fashion industry is dealing with the undeniably negative impact it has on both people and planet – and to work together to … The focus is on reducing the amount of plastic and packaging that goes to landfill and comes in response to customers’ growing awareness of their impact on the planet, John Lewis said. Luxury fashion group Kering is on a mission to become carbon neutral within its own operations and across its entire supply chain, including its fashion houses Balenciaga, Gucci, Saint Laurent and Alexander McQueen. You can participate by sending in portraits of yourself which we will overlay, and send back for you to post. Designed to support budding fashion technology businesses and entrepreneurs, the scheme invites shortlisted start-ups to partake in a seven-week programme, where they will receive mentorship, education, early-stage funding and access to investors. but you're email is already registered! There has been a problem signing you up. Thanks! This year, Timberland also committed to plant 50 million trees around the world by 2025. Global campaign for fair fashion happening year around with a special focus on the last week of April, which is the anniversary of the Rana Plaza factory collapse in Bangladesh, killing 1,138 garment industry workers. There are an increasing number of brands using innovative creative direction to reframe the sustainability conversation and use the power of visual storytelling through their collection campaigns and lookbooks to communicate sustainable fashion in a new way and powerful way. Supported by: Drip by Drip, PlanA, kind of blau, RE-NT Revolution, Conscious Fashion Campaign, OceanNow!, Future Fashion Forward and Global Fashion Exchange. You can opt out of some cookies by adjusting your browser settings. ... Top Trends In Sustainability Art Direction: P2. as of May 2018, EFF is supporting its network through this new, online MPs launched the All Party Parliamentary Group (APPG) for Sustainable Clothing and Textiles in July, signifying an important step in encouraging brands, retailers and the wider industry to become more ethically-focussed. The collection comprises one pair of skinny jeans in three different washes: indigo, black and light blue, which are available in UK and European stores for £13. Here's how to join Fashion Revolution. An average laundry machine holds 8-12 kg, meaning 40-60 shirts. Fashion brands and retailers upped their focus on going green this year, launching sustainable initiatives that ranged from purposeful store designs to recycled collections, while MPs also stepped up their focus on the industry’s impact on the environment. Adidas by Stella McCartney launched a new campaign featuring Grimes this week with glossy imagery, mountainous surrounds, and hot products from … Welcome to Common Objective - your hub for sustainable fashion business. Impressum & Datenschutz - DSGVO / Privacy Policy - GDPR, Datenschutz - DSGVO / Privacy Policy - GDPR. Designed to bring nature into the city and highlight the retailer’s wider sustainability efforts, the 2,594 sq ft shop features materials made from recycled industrial waste, a living green wall and trees, as well as information about its community projects and product-led technological innovations. On CO, you'll be able to find even more great content and connections to help you do fashion better. The #WENEVERSTOPVOTING campaign started in 2017, right after the elections in Germany to remind that we actually vote every day, and with each purchase. As well as announcing its new sustainability strategy, including becoming carbon neutral in its own operations, all deliveries and returns with immediate effect, it launched a reusable packaging trial in September. Anything missing on this page? Sign in or Register a new account to join the discussion. We take a look at the most exciting sustainable art direction trends, analysing how increasingly sophisticated communications are cutting through to engage audiences and showcase sustainability efforts in a new way and impactful way. Coach introduces fresh faces like Yara Shahidi, Lolo Zouaï, and new brand ambassador Liu Wen in a campaign shot by Juergen Teller in well-known locations around New York City. Mail to hi@sustainablefashionmatterz.com with the subject WE NEVER STOP VOTING. It might still be summer, but fashion is always looking forward to the next season. Primark announced in August that it will train 160,000 cotton farmers across China, India, Pakistan and China in environmentally friendly production methods. In part one of our two part collection campaigns feature, we analyse the most influential and innovative campaigns, lookbooks and Instagram feeds of '19-20, so far. By using our site, you agree to our use of cookies. This year’s cohort had to demonstrate a clear focus on sustainability or promote social good and community values in response to the industry’s increasing concern. Led by chair Anne Main MP, the APPG is supported by retailers, industry experts and recycling bodies. TagsFarfetch John Lewis Kering Primark sustainability sustainable fashion Timberland Zalando, In the week that retail reopened after three long months, retailers reported…, Our cover story this week is Drapers’ investigation into the future of…, Hear from Superdry and Clipper Logistics as they discuss the impact of…, The industry has been calling out for a change to tyranny of…. It forms part of Timberland’s brand evolution to tell customers “who we are and what we are about”, vice-president of global marketing Argu Secilmis told Drapers. Create a profile on Common Objective for free, and join professionals from Zara, Nike, Burberry, ASOS, and Marks and Spencer’s, to get industry intelligence on how to do fashion more sustainably. You've been redirected here from the Ethical Fashion Forum website because, Together with you we want to talk about loving our clothes and spread the message that we don't always need to shop the newest trends, because that has nothing to do with a true garment love relationship. By the middle of this century, this will have reached almost 7 billion. Please try again. Water is the resource we are most dependent on, yet the practices of the fashion industry are one of the most polluting. Kering’s plans include: implementing Kering Standards for raw materials and manufacturing processes; becoming more energy efficient and upping its focus on renewable energy. Please send us your feedback. Timberland unveiled its brand-new sustainable store concept on London’s Carnaby Street last month, offering customers an “urban oasis” in the heart of the capital. Sustainability was high on German etailer Zalando’s agenda during 2019. By 2025, more than 2.8 billion people in 48 countries will face water stress or conditions of scarcity. We are calling all brands to use Black Friday to sell off their old collections, sample pieces or products with small flaws which they are not able to sell otherwise. Each farmer that goes through the three-year programme is trained on the most appropriate farming techniques for their land, from seed selection, sowing, soil, water, pesticide and pest management, to picking, fibre quality, grading and storage of the harvested cotton. Means a second hand item which is washed before sold needs an average of 3,1 liters of water. If you are interested in participating in future campaigns we are involved in or starting let us know here. On average 5 shirts = 1kg of laundry. Common Objective uses cookies to improve your experience on the site. This way we save fashion from being wasted and brands can still attract customers to their shops without devaluing their current collections, or selling at a price which they cannot afford. (The report will be in your inbox in a few minutes.). By closing this message, you consent to our use of cookies in accordance with this Policy unless you have disabled them. ... Top Trends In Sustainability Art Direction: P1. For its second-ever Dream Assembly programme, luxury fashion platform Farfetch placed a huge emphasis on sustainability. 2,700L WATER = 1 NEW T-SHIRT = 870 SECOND HAND T-SHIRTS. - And what this means for your fashion business. To find out more about this, including how to manage cookies on your computer, please see our Privacy and Cookies Policy. When we take the environmental impact of our purchases into account we find more sustainable possibilities. The APPG is yet to appoint a new chair. The group-wide pledge will involve avoiding and reducing annual greenhouse gas (GHG) emissions and offsetting all emissions since 2018, as well as supporting the conservation of forests and biodiversity around the world. Announced in October, these include the removal of 5p plastic bags and click-and-collect packaging; recycling customers’ unwanted hangers; offering fashion buy back; and replacing bubble wrap with recyclable packaging. In Part 2 of our analysis of the most innovative and influential sustainable fashion campaigns of '19-20 we focus on set-design and location and showcase pioneering brands who are playing with conventional depictions of n…, The Most Influential Sustainable Collection Campaigns of 19-20: P1. Primark said the launch forms part of its move to ensure that all cotton used in its products is sustainably sourced.