Let’s look again at Gymshark, which reached out to a number of athletes who had growing social media followings to offer them free products, hoping that those athletes (who included high-profile bodybuilders Lex Griffin and Nikki Blackketter) would share their Gymshark products on their social feeds. Throughout the Spring 2019 semester at Washington University in St. Louis during my Sport Marketing … Research shows that members of Gen Z stream as much as 23 hours of online video per week—more than any previous generation ever. Many marketing measures for sports teams are short term and meant to make your team known to more people here and now. Sports and outdoors brands have a huge advantage in the modern digital marketing landscape: They’re highly visual. Brands like REI, The North Face, Under Armor, and Nike all have instantly recognizable, instantly relatable brands. But in the age of social media influencers, it’s easier than ever for smaller brands to leverage fan followings to build their customer base. If you want to increase sales, you need to get more people to your sales channels. Customers in this industry want strong, relatable brands that they can engage with online. Activewear brand Gymshark is just one company that’s leaning hard into this strategy, using hashtags to generate user content that it then repurposes on its own social channels. Photos, videos, and other digital marketing tactics sell, and in sports brand marketing, there’s a ton of opportunity to lean into the digital marketing tactics that are helping brands succeed as society shifts more and more toward living and shopping online. User-generated content is a great digital marketing strategy for many industries, but it works extremely well for sports and outdoors brands because, by nature, customers interact and do cool things with the products. And automation is just one feature that comes with a great product information management (PIM) solution. Video is emerging as one of the most powerful ways for retailers to reach new customers. The Latest Sports Marketing Trends In Brand Engagement And Content Creation. There may be some related to financial and socialissues in sport that you need to be aware of. That means having a website that works just as seamlessly on tablets and phones as it does on a laptop. It’s kind of genius. Sports Brand Marketing: Driving Sales in an Omnichannel World, how you will communicate that to your audience via digital channels. Marketing automation is a great way to cut down on the time investment it takes to implement many of these strategies. Photos, videos, and other digital marketing tactics sell, and in sports brand marketing, there’s a ton of opportunity to lean into the digital marketing tactics that are helping brands succeed as society shifts more and more toward living and shopping online. Industries that once relied on advertising on TV, in newspapers, on the radio, and in magazines are now redirecting that money toward things like paid search, email campaigns, and social media ads. If you optimize for the right keywords, it’ll help many new potential buyers find your products instead of your competitors,’ whether that’s via a great blog or white page on your website, or the perfect mix of keywords in your Amazon description. Browse throug… The first step for any sports brand that wants to succeed in digital marketing is to decide who you are, what you stand for, and how you will communicate that to your audience via digital channels. We’re truly at a turning point in the history of product marketing. A good PIM will centralize your product data, optimize marketing efforts and metrics, distribute product catalogs and information to as many channels as you use, and analyze data so you can constantly better your sales and marketing efforts and keep increasing your bottom line. But in the digital age, more and more retailers are moving away from traditional marketing, instead investing their marketing budgets into digital strategies. But even though sports and outdoors brands are well-positioned to take advantage of digital marketing trends, it’s still no walk in the park to build a brand and market it effectively in such a fast-changing digital landscape. With that in mind, here are some of the tactics you might consider to market your own sports or outdoors brand in the omnichannel world of 2019. Any of the above can be the right sport marketing strategy for your brand. This is the year that U.S. marketing spending in digital channels is projected to overtake spending for traditional marketing, and in future years, digital spending should only increase while traditional marketing spending continues to decline. In fact, in today’s omnichannel marketing and sales landscape, no commerce business should be without PIM software. Nike has created videos tied to major current events in sports—most recently the Women’s World Cup—that have spread like wildfire on social media. Read on to learn why you should make the transition to digital marketing ASAP, how to build your digital brand, and the best tactics for sports brand marketing in 2019 and beyond. This is one of the things REI is doing right. In the sports and outdoors industry, one interesting trend has been the success of digital marketing strategies that allow customers to interact with their favorite brands. September 3, 2019 | by That means that from here on out, retailers are expected to spend more money nationwide on digital marketing than they do on traditional marketing. Take a look and get ready for PIM to increase your sales, page views, and bottom line. Email may seem a little old fashioned in the age of social media and instant, constantly updating communication, but it’s still an effective way for businesses to reach their target markets and past customers, keeping them updated about company news, new products, and more. We have you covered. Over time, as people become more familiar with your brand and start to recognize it, it will get easier for you to win over new fans, attract players and sponsors. As more and more people own mobile smart devices, and more and more ecommerce happens on mobile devices rather than desktop ones, it’s imperative that you optimize your website for mobile users. Sports brands are already demonstrating how effective it can be to create viral video content as part of your overall marketing strategy. It worked, and now Gymshark sponsors a number of athletes who are active on social media, advertising to their millions of combined followers through regular sponsored posts. But keep in mind that every brand is different. Marketing expert Peer Hartog, Creative Director at brand communication and advertising agency Gerlachhartog, did just that at ISPO MUNICH 2017. Creating original video content that’s high-quality and shareable is proving to be a powerful way to reach customers online. Sports brand marketing has long included sponsoring elite athletes. This has a ton of power. In addition to having a store app that customers can use to shop REI from their mobile devices (something most major retailers have at this point), REI has also created apps for trail running, exploring national parks, and hiking.