The Keebler Company is an American cookie and former cracker manufacturer. Keebler was acquired by United Biscuits in 1974,[16] headquartered in West Drayton, Middlesex, England. – Delaware (DORMANT), Kellogg North America Company While the company’s ads would have you believe their baked goods come from a tree, Keebler actually started in a bakery in Philadelphia. [28] White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.[28]. Up 2 1/2 Over Week STOCK PRICES DIP IN SLOW TRADING", "Advertising Mascots > Keebler Elves (Kellogg's)", "United Biscuits Sells Keebler for $500 Million", "Keebler Elves, Muppets Stroll Down Snack Aisle", "Kellogg announces plans to sell Keebler and Famous Amos to Nutella-owner Ferrero for $1.3 billion", "Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero", https://www.youtube.com/watch?v=M4ZL7cqt83U, https://en.wikipedia.org/w/index.php?title=Keebler_Company&oldid=986536864, Snack food manufacturers of the United States, Food and drink companies established in 1853, Companies based in DuPage County, Illinois, Companies formerly listed on the New York Stock Exchange, American subsidiaries of foreign companies, Articles with dead external links from March 2013, Short description is different from Wikidata, Articles with unsourced statements from April 2010, Articles with unsourced statements from November 2018, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 November 2020, at 13:45. What began with a corn flake has since defined an industry. – Delaware (DORMANT), Specialty Foods, L.L.C. Shaffer, Clarke & Co., Inc. Delaware 4. His bakery networked with several other local bakeries around the country over the years, and in 1927 they merged into the United Biscuit Company of America. [citation needed], On April 1, 2019, Kellogg announced that it was selling Keebler cookies and other related brands to Ferrero SpA for $1.3 billion. Personalize which data points you want to see and create visualizations instantly. [12] In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. Sales Company), Barbara Dee Cookie Company, The animated Keebler Elves, led by "Ernest J. Keebler Company is located in Battle Creek, MI, United States and is part of the Cookie & Cracker Manufacturing Industry. – Bermuda, Keebler Foreign Sales Corporation Delaware (DORMANT), Stretch Island Fruit Sales L.L.C. In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. The animated Keebler Elves, led by "Ernest J. [1] At that time, headquarters were located in Elmhurst, Illinois. The company manufactures and distributes baked cookies, crackers, and snac, d minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". – Delaware, (d/b/a Kellogg’s Snacks The animated Keebler Elves, led by "Ernest J. The first “head elf,” J. J. Keebler, appeared in a TV commercial that year. Johnston's Ready-Crust Company Delaware 5. Ernie Keebler was first voiced by Walker Edmiston, later by Parley Baer, and then Frank Welker, since 2007. Company – Delaware (DORMANT), SIA Kellogg Latvija – [2] The cracker lines are now marketed under the Kellogg's or Sunshine names. Inc. – Delaware (DORMANT). J.J. Keebler was the original "king elf" in 1969, and was featured in a classroom film about how animated commercials are made, "Show and Sell," with J.J.'s voice performed by Alan Reed Sr. Ernie Keebler became "head elf" in 1970. https://everysingleitem.fandom.com/wiki/Keebler_Company?oldid=734, Club® Crackers varieties, including Original, Reduced Fat, Multigrain, minis. [20], In March 2001, The Keebler Company was acquired by the Kellogg Company. The cookie and cracker lines were separated when Kellogg's sold the cookie line and the rights of the Keebler name to Ferrero SpA. – India (<1%-Kellogg Asia Inc.), Nhong Shim Kellogg Co. Ltd. [12] In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company. [1] The Kellogg Company sold Keebler cookies to the Italian-owned Ferrero SpA. Keebler Foods Company Subsidiaries ... Kellogg Sales Company Subsidiaries (d/b/a Kellogg’s Snacks d/b/a Kellogg’s Food Away From Home d/b/a Austin Quality Sales Company) • Barbara Dee Cookie Company, L.L.C. [citation needed] Ernie is the head elf and the friendliest of the bunch. [22] Kellogg retained the rights to other Keebler products, such as crackers and salty snacks, either under the Kellogg's or Sunshine names. D, nsectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. His bakery networked with several other local bakeries around the country over the years, and in 1927 they merged into the United Biscuit Company of America. [21] Currently, Keebler has manufacturing plants in the United States, Thailand, Indonesia, and Malaysia. All rights reserved. Keebler was acquired by United Biscuits in 1974,[16] headquartered in West Drayton, Middlesex, England. L.L.C. – Delaware (DORMANT), Kashi Sales, L.L.C. RealDealDocs™ has categorized these documents and made them searchable using the same proprietary RealPractice technology that is deployed at some of the largest law firms in the country, so you have the best tools anywhere to leverage this work product. Keebler Leasing Corp. Delaware 2. Founded in 1853, it has produced numerous baked snacks. Explore how our cookies can take your baking someplace magical. – Delaware (DORMANT), President Baking Company, L.L.C. Canada (Kellogg Company-28% & Canada Holding On April 1, 2019, Kellogg announced that it was selling the company and Famous Amos brands to. Michigan (DORMANT), Trafford Park Insurance Limited [26] In the commercials, the Keebler tree logo is often turned into the tree in which the elves reside. PitchBook is a financial technology company that provides data on the capital markets. – Delaware (DORMANT) • Gardenburger, LLC – Delaware (DORMANT) • Kashi Sales, L.L.C. [15] Little Brownie Bakers is the Keebler division still licensed to produce the cookies. EXHIBIT 21 SUBSIDIARIES OF KEEBLER FOODS COMPANY STATE OF COMPANY INCORPORATION ----- ----- WHOLLY-OWNED SUBSIDIARIES OF KEEBLER FOODS COMPANY 1. In 2000, the Keebler Company acquired a license to produce snacks based on the popular children's show Sesame Street. Founded in 1853, it has produced numerous baked snacks. Partners), Kellogg Asia Marketing Inc. All Rights Reserved. Building Relationships. The first Keebler elves were drawn by children's author/illustrator and commercial artist Roger Bradfield. Keebler General Information Description. [3][4][5], Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. Usually, companies take ownership of subsidiaries to extend the range of their products and services beyond what would be expected from the parent company’s brand. © 2020 The Ferrero Group. [22] Kellogg retained the rights to other Keebler products, such as crackers and salty snacks, either under the Kellogg's or Sunshine names. Ernie Keebler was first voiced by Walker Edmiston, later by Parley Baer, and then Andre Stojka. 'Ernie' Keebler", rank among the best-known characters from commercials. [17] Many of the Keebler commercials were narrated by the announcer Danny Dark. 'Ernie' Keebler", rank among the best-known characters from commercials. The Keebler Company is an American cookie and former cracker manufacturer. [6], United Biscuit operated regional bakeries which included not only Keebler, but also Hekman Biscuit Company of Grand Rapids, Michigan,[7][8] the Strietmann Biscuit Company of Mariemont, Ohio[9] and the Bowman Biscuit Company of Denver which used the Supreme brand name. [2] The cracker lines are now marketed under the Kellogg's or Sunshine names. ; A.M.C. Subsidiaries can contain and limit problems for a parent company. – South Korea (90% Kellogg Company/10% Korean – ; A.M.C. Creating Brands. [3][4][5], Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. Keebler Foods Company, majority owned by Flowers Industries, Inc., is the second largest cookie and cracker manufacturer in the United States, marketing its products in more than 75,000 retail locations in the country and in selected international markets. The cookie and cracker lines were separated w… Chips Deluxe is a brand of chocolate chip cookies made by the Keebler Company (a subsidiary of the Kellogg Company) and distributed in the United States.[1]. Be the first to know about new Keebler products, promotions and giveaways. Founded in 1853, it has produced numerous baked snacks. The Keebler slogans are "Uncommonly Good" and "a little elfin magic goes a long way". (Deutschland) GmbH), Kellogg Canada Inc. – Take your favorite fandoms with you and never miss a beat. Tom Shutter and Leo Burnett wrote the familiar jingle. [1] Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie's Shortbread, Chachos and Zesta Crackers, among others. Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). "Keebler Brilliant Marketing Pte Ltd Keebler", https://www.prnewswire.com/news-releases/kellogg-company-closes-sale-of-keebler-cookies-and-related-businesses-to-ferrero-300892169.html, "Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion", "Ferrero Enters U.S. For every specially marked pack of cookies sold until April 30, 2020, Keebler will donate $0.25 to Make-A-Wish, up to $250,000. [10][11] By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names. Up 2 1/2 Over Week STOCK PRICES DIP IN SLOW TRADING", "Advertising Mascots > Keebler Elves (Kellogg's)", "United Biscuits Sells Keebler for $500 Million", "Keebler Elves, Muppets Stroll Down Snack Aisle", "Kellogg announces plans to sell Keebler and Famous Amos to Nutella-owner Ferrero for $1.3 billion", "Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero", https://www.youtube.com/watch?v=M4ZL7cqt83U, https://en.wikipedia.org/w/index.php?title=Keebler_Company&oldid=986536864, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 November 2020, at 13:45. Elfin Equity Co., LLC (1) Delaware INDIRECTLY OWNED SUBSIDIARIES OF KEEBLER FOODS COMPANY 1. Subsidiaries, Kellogg Foods (Shanghai) Co. Ltd The Keebler Company is an American cookie and former cracker manufacturer.