While the details on this are still unclear, from what’s known, Facebook Shops will enable businesses to create, manage, and market a loyalty program to their users. While these options still work great, it doesn’t give customers native shopping experience. You’ll also need to fill in other required fields like the state you’re doing business in and tax information. Next add a business address, merchant category code and the states where you are registered. You must have a Facebook Business Page with admin access. “We are forecasting 2X growth in revenue compared to last year because of the personalized post-shopping experience we were able to create using Automate.io.”, Why Small Businesses Should Sell on Facebook, As a business owner, would you not like to hang out where your target audience is spending most of their time? It’s now time to add the products to your Facebook store. The COVID-19 pandemic has caused a lot of distress to everyone in the business world. Make sure your products follow Facebook’s Commerce Policies to avoid being banned (every item is reviewed before showing). It creates a shop experience for your customers that is in line with normal e-commerce. Click here to learn more now! Next, pick your sales channel or if you want to use an existing partner like Shopify. Businesses can now enable their customers to complete their entire shopping journey from discovery to checkout (currently available only in the U.S) without leaving Facebook. Go with brand colors so your Shop looks the same as the other places you sell. It matches the offline event set you to upload with the people who interacted with your Facebook ad, which helps you identify which channels and audience set combination converts best for you. If you don’t already have a Commerce Manager account, kick things off by hopping on to facebook.com/commerce_manager/. Once your checkout method has been set up. It’s the perfect opportunity for other businesses to set up their Facebook stores and build their online presence before they transition to Facebook Shops. For those of you selling digital products, take heart. In this section, we’ll walk you through how you can easily set up a Facebook store to get your local business online or to gain more traction for your existing eCommerce store. It’s a great way to enable your customers to shop directly from your posts. Facebook will then prompt you to select the checkout method for your Facebook store. Disclosure, Copyright, and Affiliate Disclaimer. Adding the Facebook offline conversion event data to Shopify manually can be quite a task, that’s where this automation can help you. Before you set up your Facebook store, here’s what you need to make sure: If you don’t have the Shop tab visible on your Facebook page, follow these steps to activate it. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. 90 million small businesses use Facebook to connect with their target audience for all the benefits that the network offers. FB recommends manual if you have 50 items or less and your inventory doesn’t change often. You or your team shouldn’t be working on manually creating Facebook custom audiences list from your Shopify data. Tip: Stick with your brand colors when customizing your Shop. All they have to do is add their product catalog one by one or import their catalog in a .xml format, and it’s game on! Her straightforward writing style empowers small business owners to make their own graphics for social media success! Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. © 2020 Louise Myers Visual Social Media. Next, select any of the options you want to edit: You can always preview the changes you make and get a look at your work on Facebook and Instagram in light and dark mode with the Preview option. You must sell physical items. To open it, go to the Shops tab in your Commerce Manager account. If you’ve multiple Shops, pick the one you want to customize and click Style. Isn’t that amazing? If you don’t find a Shop tab, go to your Edit Page Info section, and change to the Shopping Template. If you don’t already have a shop, read on to learn how to set one up for your business. Trusted by employees at 800+ of the Fortune 1000. In a photo, click the product you want to tag and type in the product’s name. Upload your photo or video > click the ‘Tag Products’ button. Next, add shipping details in the Set Your Shipping Options section. Work on increasing your social media presence, keep your community engaged and if you’re a Shopify merchant, use the Facebook + Shopify integrations mentioned in this post, so you can focus on activities that grow your business while we take care of your repetitive work. Before you set up your shop, you’ll need: It’s worth noting that Marketplace is something different from a Shop. There are templates available to add your products, including Instant Storefront. Want to speed up the process further? Potential customers are already looking for businesses like yours on Facebook. For now, other Shopify merchants can install the Facebook app on Shopify to integrate their Facebook store with Shopify and promote their products through Facebook Ads. Marketplace is free to use, and anyone can sell items there. Giving a valid bank account and name if you are in the US. Go to ‘Shop Builder’ to make the changes. Or you’ll check it after reading this. Selling on Facebook the easy way. The choice is yours. You can cancel an order or issue a refund here. Then click on ‘Save’ to move on to the next step, i.e., add products to your Facebook store. Want to learn more ways to integrate Shopify with other apps? When this feature launches, small business owners can use it to build traction for their new product launches, campaigns, and much more. The images released from Facebook demonstrate that businesses can run personalized ad campaigns to upsell their customers.