Fast coffee energy for busy people on the go. “Shaq embodies what FORTO is all about: fast-acting, positive energy,” says Neel Premkumar, Founder and CEO of FORTO Coffee. Fast coffee energy for busy people on the go. “It was an amazing revelation for him that if this works for him, it’s going to work for everybody.”. To decide what to invest in, O'Neal draws inspiration from Amazon founder and CEO Jeff Bezos. Check it out: Celebrate! Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. With a PhD in Leadership and Education, this iconic marketing and social media marvel is ranked among the "100 Most Creative People in Business" by Fast Company Magazine. Ad Choices This is what I would have liked to have happened… 20, 30 years from now, two old guys sitting around with their wives and children talking about the old days.”, He went on, “2020 has been a tough year for everybody. The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. "Whenever I do business, it's not about the money. Disclaimer |
Shaq was at his home in Atlanta, and behind him was a photo of him and Kobe as old men. Shaquille O'Neal invests in FORTO Coffee—after saying passing on Starbucks is his 'biggest mistake'. The Hall of Famer Gives Coffee A Shot, Becomes an Investor and Brand Ambassador. Why the rant? FORTO is owned by Dyla Brands, one of the fastest-growing beverage manufacturers in America. NEW YORK, Aug. 21, 2019 /PRNewswire/ -- FORTO Coffee, maker of the World's 1st Coffee Shot and America's #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O'Neal will become a co-owner of the company and the new face of the FORTO brand. Like this story? Don't Miss: The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. Using Sweeppea’s platform, Dylan Brands was able to quickly create a text-to-win sweepstakes and have it ready to roll out in all of Forto’s footprint in less than 30 days. By simply texting the word FORTO to the number 65047 the participant initiates the entry process and with a few taps on their mobile screen, their entered in less time than it takes to visit a website. Shaq has signed up with FORTO (yes, they spell it with all capital letters). He owns nine Papa John’s stores in the greater Atlanta area, and he’s on the company’s board of directors. I really appreciate you.”, Giving back goes with his motto right now, too, which is, “Just try to make people smile.”. All rights reserved. As a celebrity, athlete, business professional, and comedian, O'Neal has an enormous and devoted fan base across a variety of demographics. As FORTO's global ambassador, Shaq will headline the brand's multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year. In June, O'Neal became an investor in Dyla Brands, which makes FORTO coffee shots, according to BevNET. He’s a big-time investor and an owner of several franchises, including the Papa John’s Pizza chain. "Shaq embodies what FORTO is all about: fast-acting, positive energy," says Neel Premkumar, Founder and CEO of FORTO Coffee. About Authentic Brands GroupAuthentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. You don’t have to sip your way through a Venti Vanilla Latte just to get through your morning. To get started with your own text-to-win, see our features and pricing. Sort of like those red-animal products, only smaller and more easily transportable. In fact, one of the big selling points FORTO uses for their products are that they’ll go through airport TSA inspections in your luggage or carry-on bags. Like a lot of other products and services that Shaq supports and goes into business with, Premkumar says it was O’Neal who first reached out to his company after the Big Man tried and liked the products himself. “I can enjoy a FORTO Coffee Shot anytime, anywhere,” said O’Neal. ", FORTO appears to be a brand Shaq truly believes in. The Sweeppea platform helped Forto Coffee create the Official Rules, an Entry Page with age-gate, a random winner drawing and promotion performance reports. Literally, this little coffee gives Big Shaq energy.' Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo. Shaq has signed up with FORTO (yes, they spell it with all capital letters). “He’s a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.”. A database of customers with name, age, mobile, and email was gained. $100 in transportation credit to be provided for travel to and from the event the day of the event in the form of a gift card , Approximate Retail Value (ARV) of prize is $1000. FORTO Coffee Shots are the perfect fit for Shaq’s busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. View original content to download multimedia:http://www.prnewswire.com/news-releases/shaquille-oneal-enters-the-coffee-space-with-forto-300905164.html, Registration on or use of this site constitutes acceptance of our, Global stocks slide as COVID-19 vaccine relief quickly fades with the US imposing new restrictions », Walmart is courting 'pet parents' with new insurance and dog-walking offerings ». Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo. "He's a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.". FORTO Coffee Shots are the perfect fit for Shaq's busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long. Shaq has tens of millions of social media followers (including right here on ShaqFuRadio), which will certainly be helpful to FORTO and other products he supports. How to Create a Sweepstakes in less than 30 Days? FORTO execs say they have plans to showcase Shaq as the face of its new media campaign, which will begin with TV ads that will start early next year. With the help of our co-founder, Shaquille O'Neal, we've committed to donating 1 million coffee shots to healthcare professionals and first responders on the front lines of the COVID-19 battle. It makes sense that O'Neal would want to collaborate with a well-known coffee brand. 5.5K likes. Made In NYC |
Check it out: Shaq Gives Props to Magic Johnson on Business. Our Organic coffee shots give you all of the energy you need, with only natural ingredients. He opened up to “Extra's” Billy Bush about a special photo of him and Kobe, the losses he has suffered in 2020, helping frontline workers, and raising six kids. As FORTO’s global ambassador, Shaq will headline the brand’s multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year. Company CEO and founder Neel Premkumar told the business website BevNET about the deal, but he did not go into details about the size of Shaq’s investment in the company. Neel Premkumar, founder and CEO of Forto Coffee, added: “Shaq embodies what Forto is all about: fast-acting, positive energy. “I can enjoy a FORTO Coffee Shot anytime, anywhere,” said O’Neal. FORTO appears to be a brand Shaq truly believes in. In the same way, you don’t have to spend thousands of dollars and 3 months to plan a simple text to win sweepstakes promotion. FORTO Coffee Shots are the perfect fit for Shaq's busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long. Big question today: Why isn’t Shaquille O’Neal on the TV show “Shark Tank”? The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. This is what happens." ", O'Neal doesn't invest in companies solely for the profit. Shaq is gearing up for the final episode of his TNT series “Shaq Life,” showcasing the four-time NBA champion's pursuit to become the ultimate father, athlete, DJ, and businessman. The very fact that this enormous guy is holding this little coffee — it conveys the entire proposition, so we are really excited about that.”. Instead, you can take your daily dose of caffeine in a ready-to-drink shot and move on. They come in a variety of delicious flavors, including Vanilla Latte, Chocolate Latte, and more. This Winery Offered $5,000 to be Your Holiday Helper – Case Study, Beyond Product Sampling, How Dsquared2 Engages Consumers – Case Study, Barbara’s Cereals Uses Sweepstakes to Raise Cause Awareness – Case Study, San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study, Michael David Winery Freakshow Wine Weekend Sweepstakes – Case Study, Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study, Boost Mobile’s Stretch Your Tax Dollars Giveaway – Case Study. Literally, this little coffee gives Big Shaq energy.’” Premkumar said. The company makes little cups of coffee… what they call “coffee shots.” Kinda like some of the other small-bottle energy drinks you see in grocery stores and local drugstores. Registration on or use of this site constitutes acceptance of our Terms of Service and Privacy Policy.