When you get to those volumes to see them, you don't have the time to do the paperwork and put in the orders and follow through and make sure that what you ordered for them actually arrived, and so you end up really nervous that if it doesn't go exactly as planned, which it never does, then you might have a dissatisfied customer. (Note: the next quiz question will ask for the slope of the new model. Organizations large and small are inundated with data about consumer choices. If you take a course in audit mode, you will be able to see most course materials for free. When will I have access to the lectures and assignments? For example, years ago, I had a territory in Washington, D.C. Start instantly and learn at your own schedule. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. In that situation when you were the salesperson in an out of balance territory, what were some of the problems that arose as a result? They're a powerhouse of the online community marketplace matching travelers to hosts. If you don't see the audit option: What will I get if I purchase the Certificate? So, more sales, more experienced salespeople should probably have higher dollar volume and accounts more volume because they're more experienced in that process. When you purchase a Certificate you get access to all course materials, including graded assignments. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. In this module, we will address sales territory management. It really gave me the basic foundations of marketing. Experiments allow you to understand the effectiveness of different marketing strategies and forecast expected ROI. Firms spend millions on branding for one reason: It allows them to charge more for their products and services. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. Well, first of all, you have to you understand you're paying a salesperson for that particular territory. We'll finish the week with a series of interviews with real marketing professionals who share their experiences and knowledge about how they use analytics on the job. You can try a Free Trial instead, or apply for Financial Aid. By the end of this module, you will know how to measure customer lifetime value and evaluate strategic marketing alternatives based on whether they improve customer retention and lifetime value. Ever wonder how much you have to cut prices to drive the most sales? So, there has to be enough potential volume in that particular area to support their salary and a profit to the company. Some markets are more technical and complex and take longer to develop, and therefore, will be a longer process. It depends on the market, it really does. So, when it gets to that kind of situation in this particular case, the concern was where we taken care of these customers when you only have one person? What are some elements involved in evaluating the effectiveness of a territory plan? The quiz and programming homework is belong to coursera and edx and solutions to me. amazon Coursera customer analytics quiz answers. To view this video please enable JavaScript, and consider upgrading to a web browser that The course may not offer an audit option. We will discuss why sales territories are created and two approaches used to develop a sales territory. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Utilizing Data to Improve Marketing Strategy, Takeaways: Improving the Marketing Process with Analytics, Use Discussion Forums to Deepen Your Learning, Revenue Premium as a Measure of Brand Equity, Practice Quiz on Brand and Brand Architecture, Determining Cause and Effect through Experiments, Calculating Projected Lift: Betty Spaghetty, Pitfalls of Marketing Experiments: Betty Spaghetty, Transformation of Marketing at the Ohio Art Company (abridged), Practice Quiz 2 on Calculating Break Even and Lift, Using Price Elasticity to Evaluate Marketing, Interview with Jennifer Chick, VP Marketing, Hilton Worldwide - Part 1, Interview with Jennifer Chick, VP Marketing, Hilton Worldwide - Part 2, Interview with Paul Hunter, Head of Operations, dunnhumby, on Using Data - Part 1, Interview with Paul Hunter, Head of Operations, dunnhumby, on Using Data - Part 2, Interview with Paul Flugel, VP of Global Marketing Performance - Part 1, Interview with Paul Flugel, VP of Global Marketing Performance - Part 2, Subtitles: French, Portuguese (Brazilian), Russian, English, Spanish, Ronald Trzcinski Professor of Business Administration. It challenged me to think and I enjoyed the projects that were incorporated to give hands on training. In this module, we'll explore this valuable, if intangible, asset. Are they candidates to use that product specifically? So, it needs to be sizable enough. Thanks, We'll start with an overview of the marketing process and the transformational role of analytics. I would say anywhere from four to 10 years minimum, and it really does depend on what type of product or service that you're offering. You either come in with some support to make sure you take care of the customers that you already have or you break down that territory a little bit more so that it's more manageable for one person. Yes, Coursera provides financial aid to learners who cannot afford the fee. Do an experiment! But that wealth of information does not always translate into better decisions. Access to lectures and assignments depends on your type of enrollment. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This also means that you will not be able to purchase a Certificate experience. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders. Introduction To Data Analytics For Business Coursera Quiz Answers Week 4. 10. © 2020 Coursera Inc. All rights reserved. Marketing Analytics “Week-2” ... Industrial IoT on Google Cloud Platform By Coursera. This repository is aimed to help Coursera and edX learners who have difficulties in their learning process. A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. 9. learning How To Learn Coursera Quiz Answers | 100% Correct Answers. More questions? As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.