The ultimate goal of a book publicist is to create so much hype and interest around the new book that journalists would be interested in writing bits and pieces about the new book and the author. The job growth outlook is about average for public relations specialists. (Literary Publicist: Job Description, Duties and Salary. "Literary Publicist: Job Description, Duties and Salary." Many authors don’t realize this, and as a result, those who do self publish sell very few copies of their books, only to wind up giving them away. These positions have a median salary around $60,000 per year. Continue reading more on this here: https://www.huffingtonpost.com/holly-robinson/is-a-book-publicist-worth_b_5485362.html. Web. What Are the Different Types of Strategic Book Marketing. A publicist is a key to a book's success in the media. Literary publicists create marketing campaigns to promote authors and their books. Further, such a service provider should have valuable contacts with key industry players to ensure you get the best possible coverage for your new release. They generally need at least a bachelor's degree in public relations or a related field. Self publication is a problem in this regard. Prospective students who searched for Literary Publicist: Job Description, Duties and Salary found the links, articles, and information on this page helpful. Networking and maintaining solid industry connections are invaluable in the career of a literary publicist, as is staying on top of current technology, including breakthroughs in social media. While publishing houses usually assign an in-house pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. For this reason, it is important for a book publicist to develop contacts in various media outlets, as well as to fully understand the way the media works. He or she will also likely have a budget, and need to stay within that budget while creating publicity for the book. Book publicists promote new releases to the … a Study.com College Advisor at the end of the process. Garnering publicity experience through internships and earning an advanced degree in communications, English, marketing, advertising, or a related field could help mitigate the competition and create more opportunities. A book publicist is typically employed by a publishing house, and it is his or her responsibility to generate media interest in a new book. Part of self publications means that as an author, you assume the role for marketing your book. @NathanG - A newspaper recently put out a press release that a well known politician would be signing copies of his memoir at a local book store. A large part of a publicist's job is creating press releases for new books. Understanding the Job Description of a Book Publicist. My Captain! Politicians like to sign books and hug babies. As of May 2018, the BLS reported a median annual wage of $60,000 for public relations specialists, with the lower ten percent bringing home approximately $33,690 or less and the top ten percent making $112,310 or more a year. 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Source: * U.S. Bureau of Labor Statistics (BLS). he or she ultimately wants journalists to write pieces about the author and his or her book, in order to increase public interest and sales.The job is a combination of the marketing and publishing fields.