1.3 Objectives of the Study The broad objective of the study was to assess the effects of political advertising on voters' choice of candidate in the last 2015 general elections in Imo State, Nigeria. Political Advertising Effects on Voters and Children. of political advertising, and its possible effects on voters' choices, has contributed to a growing debate about campaign fundraising and spending limits in elections (Soberman and Sadoulet 2007, Centre for Law and Democracy 2012, Economist 2012). Abstract. In stark contrast to the results with respect to aggregate turnout, we -nd that advertising has a nontrivial impact on candidates™vote shares. For instance, research on voter turnout has produced mixed results. The specific objectives include to: i. Part I characterizes political ads and presents findings and . The harsh tone of political advertising, the often controversial techniques employed by political advertisers, and the fact that the competing claims made in campaign ads are beyond review, have raised questions about the goals of political advertisers.
In relation to this, a political candidate may propose programs or projects intended for a particular gender and political advertisers should introduce effective and realistic platforms through their political ads in order to influence the voters. Be useful and quick: How candidates' video content helps when micro-moments happen. On average, Perry saw a 4.73 percentage point greater voter standing on the weeks when ads were aired, but the effect on the following week's opinion was a negligible -0.17 percentage points. of political advertising, and its possible effects on voters' choices, has contributed to a growing debate about campaign fundraising and spending limits in elections (Soberman and Sadoulet 2007, Centre for Law and Democracy 2012, Economist 2012). But the picture has remained muddy. Moreover, political advertisers should always take into consideration the gender of their audiences. 2. The study builds on past research exploring negative political advertising and demobilization and mobilization theories. Highly exposed voters were somewhat more likely to attach higher agenda priorities . Krasno and Green have argued that political advertising has no impact on voter turnout. Researchers have tried to understand the effects of political TV ads in the past. advertising exposure on reported vote choice, and the magnitude of the per- suasive effects of advertising. But scholars have complicated the simplistic view that negative ads "work" as a general rule. The Effects of Political Advertising: Assessing the Impact of Changing Technologies, St rategies, and Tactics It is only fitting that in one of the most memorable campaign advertisements of the 2016 Results show no major gender differences in evaluation of candidates. Political scientists have long been studying the effects of negative ad campaigns on voter opinion, and many analysts focused on how campaign 2012 was affected. Regardless of content, context, or audience, political ads do little to persuade voters, according to a new study. 2001).Albanian scholars have touched only tangibly political ads effects on voters‟ choice and how political parties use the media to communicate with their electorate. Although political advertising does not appear to lead to universally higher voter engagement, it alters the partisan composition of voters, which, in turn, a ects election results. We remain unconvinced by their evidence, given concerns about how they measure the advertising environment, how they measure advertising tone, their choice of modeling techniques and the generalizability of their findings. Some media markets in swing states saw more than 26,000 ads over the course of the campaign, implying a 69-min-shorter Thanksgiving dinner for vote-mismatched families in Orlando, for example, compared to those in markets without advertising. For instance, research on voter turnout has produced mixed results. Researchers have shown that television advertising is successful in conveyingcandidate messages to voters, overcoming selective exposure (Atkin, Bowen,Nayman, & Sheinkopf, 1973) and gaining attention from 70% of voters.One of the most important outcomes of this attention to political television adsmay be the impact on voter evaluations of the . But many political scientists have questioned the extent to which television advertising --- indeed, pretty much any type of campaigning --- changes voter perceptions and election outcomes. 2. Effects of Political Advertising Exposure on Information Recall An extensive body of research supports the finding that exposure and attention to political advertising leads to increased voter knowledge about candidates and issues (Faber & Storey, 1984; Groenendyk & Valentino, 2002; Kaid & Sanders, 1978). Although this effect may not be solely due to advertising, which may be correlated with other campaign . Additionally, potential backlash against sponsoring candidates of negative policy-based attack ads is looked at as is whether those who regularly follow politics . 1.3 Objectives of the Study The broad objective of the study was to assess the effects of political advertising on voters' choice of candidate in the last 2015 general elections in Imo State, Nigeria. The specific objectives include to: i. By running ads on various types of media, candidates can reach audiences that otherwise may not have been paying attention to the election and build name recognition, highlight important issues .
The Effects of Political Advertising: Assessing the Impact of Changing Technologies, St rategies, and Tactics It is only fitting that in one of the most memorable campaign advertisements of the 2016 The size of the RD estimates implies that compositional changes can explain much of the e ect of advertising on vote shares.
The study in the journal Science Advances measured the persuasive effects of 49 . In other words, the impact of the TV advertisements .