Josh Compton - Google Scholar N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Persuading Others to Avoid Persuasion: Inoculation Theory ... The idea behind the theory is to cause resistance to persuasion as it comes against core beliefs or cultural truisms by inoculating the belief with misinformation: scientists create a ‘psychological vaccine’ to protect against fake news. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. Persuasion 4. Inoculation theory is a classic theory of social influence, describing how exposure to weakened versions of challenges motivates a process of resistance to protect against future, stronger challenges. To illustrate: injections that contain a weakened dose of a virus can confer resistance against future a . Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Inoculation Theory was developed by social psychologist William J. McGuire in 1961 to explain more about how attitudes and beliefs change, and more important, how to keep original attitudes and beliefs consistent in the face of persuasion attempts. N2 - High school students do not have a clear understanding of the role of IT professionals in society. CJT 780: Inoculation Theory - University of Kentucky During World War II, the United States War Department had an experimental research branch in a unit called the “Department of Information and Education”. 10. Nuances in inoculation : theory and applications / Erin Alison Szabo and Michael Pfau; The theory of reasoned action / Jerold L. Hale, Brian J. Householder, and Kathryn L. Greene; Discrete emotions and persuasion / Robin L. Nabi. Compton, J. There is a persuasion strategy that builds off this tendency. Journal of Applied Communication Research, 44(4). In discussing this analogy, McGuire states that it is necessary to use beliefs which have not been attacked previously. Kimberly. inoculation theory persuasion image repair science communication health communication. This study uses a theory from persuasion research, known as Attitude Inoculation Theory (AIT, McGuire, 1961), to help women who intend to breastfeed maintain their commitment to breastfeeding, even when they are exposed to arguments for the use of infant formula. The theory uses medical inoculationas its explanatory analogy—applied to attitudes (or beliefs) rather than to a disease. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves. The theory is based on the biological analogy of an organism that has been … At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the … The heuristic-systematic model in its broader context. Inoculation theory as rhetorical strategy in The Evidence at Large (1805). View Article Persuasion Resistance to persuasion has been a longstanding topic of interest among scholars studying social influence. New York, NY: Academic Press. Most of my work of late focuses on the theory itself—how it works, why it works, and whether it might work better. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. The current study addresses this gap in the literature. Research has … Expand Sort. Inoculation theory (McGuire, 1961a, 1961b) represents one of the first systematic attempts to understand how individuals’ attitudes can be made resistant to change. Theory predicts thatresistance to persuasion can be markedly increased by a process of inoculation; exposing the recipients to relatively weak arguments against an issue together with rebuttals that recipients are either presented with or think up for themselves. (Previously Covered. The most well-known framework for conferring resistance against (malicious) persuasion is inoculation theory (McGuire, Reference McGuire 1964; Compton, Reference Compton, Dillard and Shen 2013).Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is … Y1 - 2009/3/1. It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process. Communication yearbook 29. 접종 이론(Inoculation theory)은 신체가 질병으로부터 보호될 수있는 것과 거의 같은 방식으로 (예를 들어, 더 강하고 미래의 위협의 약화된 버전에 사전 노출을 통해) 외부로부터의 설득이나 영향으로부터 자신의 태도나 신념을 보호할 수있는 방법을 설명하는 사회 심리 / 커뮤니케이션 이론이다. According by . Benoit (1991). New York, NY: Academic Press. Associate Professor. What it does is review psychological theory and research relevant to understanding and contesting the success of terrorist persuasion, both jihadist and right-wing. ~cGuire's An inoculation message is a warning to not be taken in by certain communications from a different source that soon will be heard from. Inoculation theory. It has great potential for building public resilience ('immunit… The last decade, in particular, has been a period of explosive growth for inoculation. Title. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. In general, predictions from inoculation theory were confirmed: all defenses conferred resistance to attack; the refutational defense was superior to … Inoculation Theory Explained Inoculation theory was originally explicated by McGuire (1961), who uses a medical analogy to . Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Persuading others to avoid persuasion: Inoculation theory and resistant health attitudes Frontiers in Psychology 2016 Inoculation theory, a theory of … by . Biological inoculation works by exposing people to a weakened version of an attacking agent such as a virus. The emergence of the novel coronavirus (SARS-CoV-2) in December of 2019 has quickly led to a global pandemic claiming hundreds of thousands of deaths worldwide already (Roser et al., 2020). explain the use of persuasive messages to change attitudes. Much like how a real vaccine is a weakened version of a particular pathogen, a cognitive inoculation is a weakened version of an argument that is subsequently refuted, Inoculation theory is unique. Healthy, highly productive plants – that’s one of the main goals of every growing season, right? This tactic is entrenched in many forms of persuasion—from political campaigns to court trials to prevention messages in health campaigns. The heuristic-systematic model in its broader context. We will trace inoculation's development; reconsider some of its assumptions; explore its application in … There is evidence that a simple forewarning induce resistance to persuasion.20 the inocu- lation model.21 suggests that forewarning of possible future attacks on one’s attitude make individuals recognize the vulnerability of their attitude … “grandparent theory of resistance to persuasion”: inoculation theory. McGuire was particularly interested in the question of how to … The SAGE handbook of persuasion: Developments in theory and practice. Inoculation theory, often regarded as the grandfather theory of persuasion, was developed by William McGuire and colleagues in the 1960s. T1 - RIP - The Use of Inoculation Theory and Online Social Networking for Enhancing Attractiveness of IT Occupations. McGuire 1964, on inoculation theory, was one of the first works to discuss the topic of resistance toward persuasion, defining it as a person’s ability to withstand a persuasive attack. With the myriad of messages crossing our paths everyday, this theory proves to be very useful. Growers know to achieve this goal, the process must start with the seed, and that means inoculation. Alan H. Monroe, a Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that will deliver results, and wrote about it in his book Monroe's Principles of Speech. Get Access. questions arising from McGuire's findings, a thorough review of inoculation theory research is necessary. Inoculation theory can offer useful guidance to teachers as they talk with Net Generational students about digital learning projects. Title. Experimental factors were type of defense, time interval between defense and attack, and credibility of the attacker. 14. The … Threat and/in inoculation theory. Sort. N2 - Objective: To provide a brief overview of 15 selected persuasion theories and models, and to present examples of their use in health communication research. Compton J. Inoculation theory. T1 - A practitioner's guide to persuasion. An inocula- Persuasion typically manifests as one of two courses: (1) a basic skills course (e.g., persuasive public speaking) or (2) a basic theory course (e.g., theories of persuasion). McGuire WJ, Papageorgis D. The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. With the myriad of messages crossing our paths everyday, this theory proves to be very useful. This divi-sion, led by the social psychologist, Carl Hovland, was tasked specifically with The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable to persuasion, and this counter-intuitive prediction has been confirmed by experiments. Inoculation is a preventative as it is reinforcing cultural truisms by facing smaller. Conversation starter: Image prepare, preemptive image repair, and inoculation theory in the preface to Winans’ (1938) Speech-making. Examining the “Blanket of Protection” conferred by inoculation: The effects of inoculation messages on the cross-protection of related attitudes. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Alexander Limbach/Shutterstock. 859-218-3746. Many studies have used inoculation theory to predict resistance with beliefs which have been attacked. Journal of Personality and Social Psychology, 39(5), 752–766. Parker, K. A., Rains, S. A., & Ivanov, B. The effective appeal is called inoculation. Related. Introduction. Most generally, we will see that persuasion is effective when the communication resonates with the message recipient’s motivations, desires, and goals (Kruglanski & Stroebe, 2005). In 1957, Leon Festinger proposed another theory for understanding how persuasion functions. in Psychology, Behavioral And Social Science. Importantly, inoculation theory was developed well before the rise of the internet and traditionally, research has focused on protecting “cultural truisms”, or beliefs so … It suggests that the process of building resistance against persuasion follows the biological analogy of an immunization process. Journal of Personality and Social Psychology, 39(5), 752–766. 1961; 26, 24–34. inoculation theory persuasion image repair science communication health communication. Chaiken, S. (1980). The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. “The effects of initial belief level on inoculation theory and its In this episode, we considered ways to inocu… Not a new reading.) to help citizens navigate credible, biased, and false information. T1 - A practitioner's guide to persuasion. In fact, the earliest research on the theory in the 1960s involved health issues to build empirical support for tenets in the inoculation framework. Because the spread of fake news in online networks bears close resemblance to the manner in which a virus replicates (Kucharski, 2016), one promising avenue has been the revival of inoculation theory. (in press). 2013; 220–236. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. T2 - An overview of 15 selected persuasion theories, models and frameworks. His research interests concern how to help people resist the influence of persuasive messages as well as how communication affects relationships. series . Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. Inoculation theory was originally pioneered by William McGuire (1964) in an attempt to induce attitu - dinal resistance against persuasion and propaganda, in a manner analogous to biological immunization. Pryor & Steinfatt (1978). Communication Research Reports, 38, … In this paper, we discuss existing literature of IT occupations, their culture and functions, the online information and knowledge sharing through social networking, and attitude change using inoculation as a method of persuasion. Inoculation theory. The Forensic. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Dr. Banas specializes in Persuasion theory and Interpersonal communication. Specifically, McGuire drew an analogy between biological resistance to disease and psychological resistance to persuasion. Inoculation theory, a theory of conferring resistance to persuasive influence, has established efficacy as a messaging strategy in the health domain. kimberly.a.parker@uky.edu. Cognitive Dissonance Theory. Inoculation theory of resistance to influence. Inoculation Theory The concept has applications for dealing with political propaganda and is known as inoculation theory. Compton J. Inoculation theory. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). 2013; 220–236. William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots?” 2004). methods of inducing resistance to persuasion [6]. It's now known as Monroe's Motivated Sequence. The effective appeal is called inoculation. Inoculation techniques from social psychological theory were applied to a controversial issue in a marketing context.
Dominic Smith Prince Charming,
Byron Jones Broad Jump,
Cherry Bomb Release Date,
The Great Mustang Sweatshirt,
Where Can I Rent A Lawn Mower Near Me,
Picture Wall Ideas For Bedroom No Frame,
Bernie Taupin Net Worth 2020,
Dark Star Band Grateful Dead,
Peter Pan First Edition Value,
Walrus Tusk For Sale Alaska,